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UX/UI Strategy June 3, 2018

Chanel

In our project to redesign the UX and UI for Chanel’s e-retailer category pages, we meticulously adhered to Chanel’s brand guidelines to ensure a seamless blend of elegance and functionality. By incorporating the iconic Chanel aesthetic, we created visually stunning category pages that enhance the online shopping experience. Our redesign focused on intuitive navigation, sophisticated layouts, and refined typography, all while maintaining the brand’s luxurious feel. This approach not only improved usability but also strengthened brand consistency, creating a captivating and cohesive digital presence for Chanel.

Task

Redesign the UX and UI for Chanel's e-retailer category pages, ensuring adherence to Chanel's brand guidelines to enhance usability and maintain brand consistency.

  • Strategy

    UX Strategy

  • Design

    UI/UX Design, UX Development, Brand Guidelines

  • Client

    Fashion Eyewear/Luxotica

  • Tools

    Adobe XD, Adobe Photoshop, Magento

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