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Automotive

Auto Trader

Designing a mobile-first leasing checkout and vehicle pages for the UK’s largest automotive marketplace.
Sector
Automotive
Services
User Research, UX Design, Validation Rules, User Testing
Year
2023
Project overview

Auto Trader is the UK’s largest digital automotive marketplace. Following its acquisition of Vanarama, Auto Trader set out to let car buyers lease a vehicle directly through its own platform.

We led the design of the B2C vehicle leasing checkout and the vehicle product description page, shipping high-fidelity, mobile-first experiences aligned to Auto Trader’s brand and component library.

ORGANISATION
Auto Trader
Sector
Automotive
Services
User Research, UX Design, Validation Rules, User Testing
Year
2023
The challenge

What needed to change

Leasing had to feel native to Auto Trader while connecting to Vanarama’s systems behind the scenes, so the checkout, order data and validation rules all had to work across two businesses.

Customers also needed to understand the true monthly cost of a lease at a glance, and the team needed clear insight into where buyers were getting stuck.

The solution

What our CEO did

He was Principal Product Designer for the leasing checkout and vehicle product journey, using Auto Trader’s component library so the new journey felt consistent with the rest of the platform.

He directed the integration of the leasing checkout into Vanarama’s systems and delivered a live pricing calculator, so buyers see accurate lease prices as they change their options.

Historical analytics were turned into clear insight for the wider team, and iterative user testing measurably reduced friction and improved performance across both products.

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