Vanarama is one of the UK’s largest vehicle leasing companies. Our CEO set the UX and UI vision across its digital estate, partnering with product and engineering leadership on the shopfront transformation, the internal operations tool (AIM) and a new My Account area.
The work won UKCXA Gold awards for Digital Transformation in 2020 and Online Customer Experience in 2021, and played a significant part in supporting Auto Trader’s £200 million acquisition of Vanarama.
Applying for vehicle finance online took too long, and customers were dropping out before completing their orders.
Vanarama’s digital products had grown separately over time, so the business needed a consistent design language and a team structure that could deliver change quickly across the shopfront, internal tools and customer accounts.
He built, led and scaled a distributed UX team of onshore and offshore designers and engineers, working within an agile delivery process.
He established a comprehensive design system built on React styled components and a mobile-first responsive framework, giving every product a shared, reusable foundation.
Through transformation and continuous testing, the team reduced the time to complete online vehicle application forms by 50% and delivered a measurable increase in car order conversions.
Tell us about your project and we’ll come back to you within one working day.
